Education-first flow, credibility framing, built to increase add-to-cart intent.
CHS SOS is a topical relief product designed for individuals experiencing severe nausea and vomiting symptoms associated with cannabis overuse. The brand required a careful balance of medical clarity, empathetic communication, and responsible product positioning — while still operating inside performance-driven DTC funnels.
Our role was to design a trust-centered digital ecosystem that:
– Educates first instead of hard-selling
– Reduces confusion around symptoms & use cases
– Positions the product as supportive relief
– Aligns messaging with compliance sensitivity
– And builds a clear, confident purchase path
The result is a funnel that feels helpful, responsible, and credible — not exploitative or aggressive.
I crafted a bold, modern logo that embodies the strength and Urgency of CHS SOS.
I designed packaging that is sleek, impactful, and shelf-ready. The visuals communicate trust, performance, urgency, and modern masculinity.
View The Live Landing Page :
👉 Chssos.com
I created Science video explainer using AI and authentic-feeling AI-driven UGC to showcase real-life experiences with the product. These assets helped build credibility, emotional connection, and social proof for the brand.
We created authentic-feeling AI-driven UGC to showcase real-life experiences with the product. These assets helped build credibility, emotional connection, and social proof for the brand.
Cutting-edge AI tools were used to produce high-impact visuals and campaigns. This allowed for rapid creative iterations and unique storytelling that resonates with the target audience.
